Working on behalf of global NGO WRAP to raise awareness of Food Waste Action Week, Beyond were briefed to secure a talent who had strong resonance with food, a mainstream consumer audience and an affinity with sustainability and the environment. 

We partnered WRAP with Masterchef judge and host Gregg Wallace to help educate the public on the huge impact that household waste is having on the environment. Gregg oversaw the creation of an experiential installation at one of the countries largest food recycling plants to demonstrate the vast quantity of food wasted on a regular basis, aswell as undertaking social and media commitments. 


Beyond helped secure an additional media interview deliverable to compliment the editorial campaign break-plan over and above contractual commitments.