BEYOND was asked to source a credible personality, who could bring an authentic association to food poverty, for the launch of ‘The Full Life Foundation.’ The foundation is Deliveroo’s charitable arm, in partnership with the Felix Project, helping families to live a fuller life encompassing mental health, nutrition and safety. BEYOND secured TV presenter Maya Jama to support and help drive the initiative across social and in media. She featured in a digital film that lived online and in editorial media, participated in interviews, supported with social posts and participated in a meet and greet with the charities involved — helping to increase the amount going to those in need.


Due to our close working relationship with Maya’s management team, we were able to dial up the charitable aspect of the campaign, and work with the client to schedule the activity around a very busy time in her calendar, securing her far below her typical rates.