To amplify the launch of a new AXA platform — the Feel Good Health Hub — our brief was to secure a high-profile, relatable comedian to support a wider marketing campaign. BEYOND engaged Jack Whitehall for a series of Feel Good Health Challenges, aimed at promoting ‘everyday relatable — and fun — health.’  Written and directed by Jack and his team, it became the first in a series of talent content created by the brand.


Jack’s below the line content series was so successful that AXA went on to feature him in an extensive TV commercial/VOD campaign later in the year. BEYOND handled all negotiations securing him for voice over, plus a cameo in an animated advert — a first for the brand, and also a first for Jack. We secured writing time with Jack’s team in addition to his personal involvement, plus social media amplification with an ongoing brand association.