A highly relatable female talent was needed, to boost the Salon at Home social media campaign. BEYOND secured Alesha Dixon, initially to create three pieces of content to promote across her social media channels. The success of the content and levels of engagement meant the client was keen to extend Alesha’s contract for more content, additional social posts and include an option to increase usage above the line.


BEYOND advised the client against increasing Alesha’s service on a piecemeal basis. We counselled that given their ultimate ambitions it would be wiser at this stage to negotiate a longer term contract at a reasonable fee level, rather than gradually increasing services and usage fees. Our team drafted a contract that provided allowances for the client to provide details on exact services and creative further down the line. Whilst ensuring Alesha existing social content could be utilised above the line, she was secured for a 12-month period.