Beyond were brought on-board to undertake the procurement of talent to support the global launch of Pinterest’s new functionality, Idea Pins, as part of the “Create Your Take” campaign.   

The concept was to partner with talent from diverse and creative backgrounds, across industry and territory, that could bring to life their own creative processes using the new idea pins format to inspire their audience on the topics they are passionate about, encouraging them to create their own. 

Beyond secured six creatively renowned talent including Olly Alexander, Nicola Coughlan, Nathalie Odzierejko (Natoo), Sara Nuru, Bill Kaulitz and Pomme.   


Beyond secured more than the initial desired talent using our connectivity in Europe and Beyond to ensure strong ROI for each talent acquisition.