Secure a comedic talent to become the ‘Pepsi Max Chief Tasting Officer’ and launch the latest Pepsi Max Taste Challenge. Pepsi MAX wanted to take their Taste Challenge to the next level, giving it a confident, contemporary and humorous twist. They wanted a front man who could give the campaign a human voice, create a big bang to kick off the tour and drive social proof to make the doubters stop and listen. BEYOND secured comedian Asim Chaudrey aka Chabuddy G for digital content, social posts and media interviews.


As a comedy writer, Asim was initially concerned as to whether he would have creative input. BEYOND worked with the creative team and Asim to co-collaborate on the final scripts. Asim provided a large amount of writing time outside of the contracted Service Days to produce the final high quality product.