STELLA ARTOIS

MULTIPLE TALENT

BRIEF

Secure a selection of high profile, culturally relevant talent to attend the Stella Artois VIP suite at Wimbledon 2019. Opening on the same weekend as Glastonbury, Beyond had to secure talent to attend the Stella Artois suite across the first day and the men’s and ladies’ finals, for no fee. Celebrity attendees were required to pose for branded photography at the Stella Artois bar. Beyond secured talent including Jourdan Dunn, Luke Evans, Gemma Arterton, Kate Beckinsale, David Gandy and Clara Paget, amongst others.

BEYOND VALUE

Beyond managed to secure additional talent over and above what was agreed, as well as securing social posts from talent on the ground – which was again out of scope and no talent were paid.