LEGO were looking to engage more young girls with the brand, around the launch of their ‘Play Unstoppable’ global campaign – a celebration of the stories of awesome girls who are stereotype smashers, trailblazers, and fun seekers. Beyond were tasked with finding inspirational younger female talent/influencers with a strong digital audience and a talent or passion that spoke to the campaign’s message across the verticals of music, sport and gaming. Beyond secured all-girl US rock band Linda Lindas, Olympic professional skateboarder Rayssa Leal and professional gamer Loser Fruit, travelling to three continents to shoot the launch assets.


The talent selection required global communication across Australia, Los Angeles and Brazil, with the client based in Singapore. As a digital campaign, the client required multiple meetings with the talent to collaborate on a very in-depth content brief which Beyond managed and oversaw.