Beyond were briefed to launch ‘Sky Protect,’ a campaign that reimagined popular fairy tales, but with Sky products and services helping to change the story for the better. Central to the idea was engaging a talent that would appeal to middle England adults with families, who are big TV viewers, and who would shoot content reading the short stories. The stories were then available as digital downloads from the ‘Sky Protect’ site, and were also a limited run of physical books.


Beyond worked extensively with the creative team on talent selection to provide feasible options within the client’s budget alongside supporting data. We were able to leverage our previous working relationship with Ellie to negotiate her fee level, despite having worked directly with the brand at a higher price point recently.