HIVE

CHRIS ROBSHAW

BRIEF

Secure a well-known
talent recognised for being in control in their professional line of work and personal life to raise awareness of Hive, the smart home experts. Following national research that demonstrates people need to be in control of certain things in their lives, in particular in their homes, Hive launched a nationwide competition where a lucky consumer could win a person of profile to come to their house and help them “take control”. Beyond secured England and Harlequins rugby captain Chris Robshaw. Renowned for being in control on the pitch and in every aspect of his personal life, Chris is also very much the same at home. Chris starred in the digital content to launch the competition, media interviews, social calendar of posts, attendance at the winners’ home and an internal Q & A.

BEYOND VALUE

Beyond secured Chris to do an internal leadership talk and Q & A for the Hive employees as a favour for the brand, along with securing additional length on the term and additional social posts over and above the contracted amount.