Global charity Warchild is focused on providing support for children in conflict zones. Launching their global initiative, ‘The Peaceband Challenge,’ their focus was to encourage the public to take part and help circumnavigate the globe by walking or running, to raise vital funds. The UK government agreed to double the charities’ total, to help further keep children safe. Alongside the charity, BEYOND was briefed to secure high-profile UK talent to take part and support with awareness-raising assets. Some of the names involved included Chris Robshaw, Kurupt FM, Dr Zoe Williams, Tom Grennan, Roman Kemp and Tom May.


BEYOND negotiated additional social assets to support the launch, working to very stringent timelines and short lead times imposed during the early stages of the pandemic.