TUI

BRIEF

Beyond were engaged to secure young DJ talent to help promote the launch of the TUI Holiday Villages summer of kids’ party activities. The activation was throwing the biggest parents and kids weekender in a destination famous for dance music – Ibiza. In tribute to the ultimate floor-fillers Daft Punk, our young DJs were set to headline their opening party dressed as the chart topping duo. The commercial package was a shoot, DJ’ing at the activation and earned media.

BEYOND VALUE

Mid-way through the selection process the client decided to pivot from a well known DJ name to young DJ talent. Beyond took this re-brief and secured the worlds youngest DJ and Guinness world record holder DJ Archie.