TROPICANA

BILLIE FAIERS

BRIEF

Secure a spokesperson who personifies a healthy lifestyle, in a relatable way, to launch Tropicana’s NPD ‘Whole Fruit’. Whole Fruits is aimed at younger professionals who need a convenient way to consume fruit and veg on the go and families who struggle to reach their five a day – perhaps due to not liking the taste of fruit and veg or have reduced their consumption of fruit juice as they feel it isn’t as nutritious as fruit. Beyond secured Billie Faiers to participate in a press event, radio day, media interviews and social posts.

BEYOND VALUE

Post the ask being agreed, the client decided they also wanted the talent to do a store or HQ visit, which Beyond was able to secure at no extra fee. In addition, we negotiated for the talent to cover her own hair and makeup styling to bring her fee in on budget.