TOURISM AUSTRALIA

BRIEF

Beyond’s third year working with Tourism Australia. Ahead of the upcoming summer of sport, and notably British Lions 2025 Tour, Beyond were briefed to secure George North and other relevant rugby talent to raise awareness down under of the locations, cities and all things Australia on offer. George and the talent undertook a 6 day tour of Brisbane and Perth filming long and short form advertising content, social commitments and media interviews.

BEYOND VALUE

Beyond negotiated and secured George directly heavily leveraging personal relationships to do so. The output was their highest engaged piece of content to date.