SKY

BRIEF

Beyond were engaged to secure a high profile acting talent to appear in 4 advertising spots for SKY. After a lengthy selection process, Beyond secured Michelle Keegan, to be the face of SKY across each different advert, all raising awareness of different parts of the broadcasters business.

The commercial package was full 360 including, TVC, VOD, digital, radio, social and OOH. The shoot took place over 9 days in Bulgaria.

BEYOND VALUE

Beyond negotiated direct with talent to ensure the best ROI. It went so well that SKY wanted to extend the usage with additional social content, another advert for 360 usage, which Beyond negotiated.