SCHWEPPES

BRIEF

Beyond were engaged to secure a new face to raise awareness and drive sales of the brand. Looking for a talent that speaks to a younger audience with ties to entertainment, Beyond embarked upon a lengthy process of research presenting a raft of options for the brand. Fresh from his Emily in Paris success Lucien Laviscount was the perfect fit. We secured him to work with the brand for a 12-month campaign encompassing VOD, Cinema, digital, radio, social and OOH.

BEYOND VALUE

Beyond negotiated direct to ensure the best ROI, securing the talent well below the assigned budget. This led to the brand wanting to extend the usage with an additional territory and increased usage which Beyond negotiated.