HOTELS.COM

CAROLINE FLACK

BRIEF

Secure a mainstream high profile talent to launch Hotels.com ‘Hideaway Hotels’.

To launch the world’s best “off grid” hotels, or Hideaway Hotels, Beyond secured Caroline Flack for Hotels.com. Having just completed Love Island and targeting a mainstream audience, she was the perfect candidate. Caroline flew to St Lucia to attend St Lucia Jade Mountain where she engaged in content creation for owned and branded channels.

BEYOND VALUE

Beyond agreed with Caroline to stay longer in the resort, which was beneficial on site. Beyond secured five extra stories from Caroline than previously agreed and managed to agree that she travelled to and from the airports at her own cost, saving the client money.