HIPPEAS

DOUGIE POYNTER

BRIEF

To promote Veganuary partner with a high profile like-minded talent to increase awareness amongst the target audience. Hippeas engaged Beyond in support of Veganuary. Having taken the global market by storm, they were looking to amplify the ever-growing initiative by procuring a talent that suits their values, forward thinking and personality by running a nationwide competition. Beyond secured Dougie Poynter, an outspoken vegan to drive traffic to the Hippeas digital channels via a series of Veganuary posts.

BEYOND VALUE

Working directly with Dougie, Beyond secured additional social posts and a longer term on the content for no additional fees.