FOXY BINGO

HEATHER GRAHAM

BRIEF

Procure global film talent to become the real life face of Foxy Bingo; Mr Fox. Beyond secured Heather Graham to undertake part in Foxy Bingo’s global PR and advertising campaign. The advert saw Heather adopt the role of the previously anonymous Mr Fox (dressing up in costume), culminating in a reveal to the audience at the end of the spot.

BEYOND VALUE

The services were broad in nature and Beyond negotiated for PR services and deliverables, so that we were able to drive editorial awareness of the partnership. The advert term was for 12 months and a short extension was put in place, as it was so successful in key territories. The budget was very slim and Beyond leveraged other campaign work to negotiate down on Heather’s fee.