To launch a new era of EE and their exclusive new platform, Beyond partnered the brand with Fat Boy Slim. The activity saw the world’s biggest ever holographic performance take over Alexandra Palace in London – a whopping 60 metres high into the night sky. Coined ‘The Nations Gig,’ Norman encouraged the public to submit videos of themselves dancing to his iconic global hit ‘Praise You,’ to win the chance to feature in the hologram. As well as securing music rights, publishing and synchronisation across multiple songs for use in the branded content, Beyond also oversaw several performance moments on the evening, pre and post promotion plus a full suite of approvals with exclusive content partner Getty.


Beyond negotiated and oversaw all music licensing at incredibly short notice, having been briefed on the entire project less than six weeks from launch.