EE

BRIEF

EE launched its “Everyone Needs a Squad” campaign designed to show how confidence and community can be built through football. Guided by research the brand wanted to specifically support young girls who felt the pressures of social media. Beyond were tasked with securing an ex-footballer who had links to the community and young children / girls of their own who play football and are old enough to engage with social media. Beyond secured Kelly Smith ex-England international and the perfect candidate. Kelly held a football camp, undertook social media and worked with Beyond and EE to create engaging content to support.

BEYOND VALUE

Beyond negotiated an additional broadcast moment to be included as part of the deliverables.