Beyond were engaged to work with Diet Coke on the selection and procurement of their new Creative Director in partnership with celebrating 40 years of the brand.  

Diet Coke’s mission was to re-engage with their core audience by working with a global icon, synonymous with fashion, to help build on the brands heritage of partnering with some of the world’s leading designers. 

Beyond worked in unison with the creative agency to define the talent strategy and take the client through various partnership options to deliver their objectives. Beyond secured global fashion icon Kate Moss for a two year partnership, working with the brand on limited edition bespoke can designs, campaign films and curated milestone events for the brands 40th anniversary. 


The brand had extremely short and immovable deadlines to deliver the campaign. Beyond were able to leverage their relationships to provide time efficient responses and actions from all parties on all elements throughout the project.