DELIVEROO

MULTIPLE TALENT

BRIEF

Secure multiple talent who have had interaction with midwives and support the NHS, in order to drive awareness of the Deliveroo NHS partnership.

Deliveroo set themselves the task of raising at least £100,000 for the NHS Midwives over the 2019 festive period, where a percentage of every order was donated. Deliveroo – the second best delivery service after the midwives – were seeking talent support to raise awareness and donations. Beyond secured a number of high profile females to talk about the initiative, driving considerable fundraising where it was needed most. Beyond secured nine talent such as Coleen Rooney, Izzy Judd, Kirsty Gallacher and more to help with a total reach of over 2.3 million on the launch weekend.

BEYOND VALUE

The brief came in with two days’ notice before launch. Due to Beyond’s direct relationships with talent, it enabled us to talk quickly and efficiently to secure support for the campaign. Many of the talent also posted numerous times.