COSTA COFFEE

MULITPLE TALENT

BRIEF

Launch Costa Coffee cold brew cans with their three signature flavours using talent representative of the flavours. Using the medium of love and relationships to highlight the smooth, sweet and straight flavours of canned coffee, Beyond hosted a panel event as part of a wider morning of workshops with multiple talent, media and consumers at a central London location. Hosted by radio DJ Zoe Hardman, Beyond procured Sam Thompson, AJ Odudu, Tom Read Wilson and Amber Davies. Each talent engaged in media interviews, social posting, photography and panel discussions, sparking engaging conversation around their perspective of love and life.

BEYOND VALUE

Beyond had a fixed budget and managed to secure more talent than originally briefed with a cost saving. Beyond also secured media interviews with talent at no additional cost.