CORONA

LAURA WHITMORE

BRIEF

Secure a high profile talent to commit to one month of making a sustainable difference on World Oceans Day. Corona’s homeland has always been the beach – they are committed to their mission to help prevent marine plastic pollutions invading our beaches. Corona’s pledge is to protect paradise on World Oceans Day by challenging people to give up single-use plastic for a month to demonstrate how small changes can make a big difference. Beyond secured Laura Whitmore to document her progress each week via consumer facing content, by giving something up and creating a call to action for consumers to do the same.

BEYOND VALUE

Due to Beyond’s direct approach to Laura Whitmore, we managed to contract her in less than 24 hours.