COLUMBIA

BRIEF

Beyond were briefed by Adam & Eve to secure Aron specifically to feature in Columbia Clothings latest advert Engineered for Whatever.

Shot in Europe across 4 days we travelled mountains and lakes and featured Aron with a cameo play on his 127 Hours film and accident where he lost his arm. He undertook media, and social commitments Beyond also managed.

BEYOND VALUE

Aron was confirmed within 3 days from brief and also we worked with him closely on creative and humour to build into the script.