COLGATE

DAVINA MCCALL

BRIEF

Secure high profile UK talent to launch Colgate’s national campaign on Whole Mouth Health. The client’s only choice was Davina McCall, but without the fee required for her. Utilising our relationship with her agent and after some intense negotiation, Beyond secured her to undertake photography and filmed content, as well as take part in their European showcase, to launch the initiative to invited media and influencers. Davina will also host fitness class for influencers and the media as the second phase of activity kicks in.

BEYOND VALUE

Davina did not confirm on first approach; however due to Beyond’s relationship with the agent and history of working with Davina, we ultimately managed to secure her at 40% lower than her usual fee, creating a bigger, more deeply engaged campaign – working closely with the client to make it an offer so compelling she agreed.