COCA COLA

BRIEF

Beyond were briefed to secure a performer for the Bacardi x Coke (in a can) launch party.

Their objective with the performer was to get guests excited and drive attendance, whilst also helping deliver post event coverage with their images. They ideally were looking for a vocalist over a DJ with an R&B/Hip Hop/Rap focus.

Briefed just three weeks before the event, Beyond managed to secure crowd favourite Katy B.

BEYOND VALUE

Katy was due to attend the performance of a script she had written, but Beyond managed to work with Katy, her team and the agency to ensure we could facilitate all of the performances, as she was the clients favourite option by far.