Secure lifestyle influences with highly engaged audiences to promote the launch of Cineworld’s 4DX screens.Beyond procured five lifestyle influencers to attend screenings of 4DX films and post about their experience to their audience. As the screenings did not allow filming during the film, Beyond sought to secure influencers who would create interesting and innovative content about their experience.


Beyond had two weeks to secure influencers during the Christmas period. Due to our direct relationships, we were able to engage with influencers and agents that were already ‘out of the office’ and coordinate activity during the holiday. Post the activity being agreed, Beyond was also able to negotiate for Swipe-up links and codes to be included, per the client’s last minute request, at
no extra fee.