CAPSULE CHIX

MULTIPLE TALENT

BRIEF

Secure multiple influencers to launch global toy brand Capsule Chix into the UK market. Capsule Chix is a fashion doll collectible programme aimed at 6-8 year-olds. The brand want children to celebrate their uniqueness and individuality through playing with and collecting the dolls.

To launch in the UK they wanted to work with an influential parent of a child who fitted the consumer age, plus children influencers who have their own platforms – appealing to both children of the same age and their parents.

BEYOND VALUE

Beyond provided a full talent strategy and procured and managed the content roll out of eight child influencers, plus mum influencer Billie Faiers.