BLUE SKIES

REGGIE YATES

BRIEF

Secure a high profile talent partner who will provide the catalyst to explode growth of the UK brand in the UK market. For 20 years, Blue Skies was an own-label supplier, so consumers had not heard of the brand – although they will have all tried them. For 2020 they wanted to bring on board a UK talent of Ghanaian heritage (where the brand is based), offering them profit share, to launch the Blue Skies brand products into the marketplace and bring to life the extraordinary lengths that Blue Skies goes to, in order to create freshness.

BEYOND VALUE

Beyond not only secured Reggie Yates, but brought on board his production team to co-create the content and oversee production.