VODAFONE

BRIEF

Beyond were engaged by Vodafone for their Vodafone A Friend summer campaign to secure friend pairings who could talk and interact with Roman Kemp about their friendship. Beyond secured multiple pairings including Rizzle Kicks and Maverick Sabre, and Vicky Pattison and Pete Wicks amongst others. The talent took part in content, media and social.

BEYOND VALUE

Beyond had to be incredibly strategic around the approach to talent to ensure the friends were genuine and commercial terms were accurately reflected.