LLOYDS

BRIEF

Beyond were briefed to secure a high profile comedic talent to launch Lloyds Banks new banking app. The brand wanted to work with a comedian to create social content highlighting when it really isn’t APPropriate to bank. After a long search, Beyond secured Judi Love, who fit the brands ambitions for a mainstream, mass appeal comedic name. The campaign encompassed three skits for digital and earned media.

BEYOND VALUE

After the brand presented their proposed content which wasn’t in the talents tone of voice, Beyond worked very closely with Judi on amending the creative and scripting, to ensure it aligned with her personality whilst meeting the brand’s objectives.